

MSD needed to improve how it communicated with a large, global internal audience.
Existing communications faced key issues:
The business needed a more effective way to engage employees and deliver clear, consistent messaging worldwide.

The challenge: create a unified communication system that works across cultures, teams, and channels.
Explosive Brands led the transformation of MSD’s internal communications approach.Development of a cohesive communication strategy, design of a flexible, global content system, and then conduct workshops and stakeholder alignment across regions.


A core focus was building a system, not just assets. A modular toolkit was created to support:
This included:




