MSD
Internal Communications
MSD needed to improve how it communicated with a large, global internal audience.
Existing communications faced key issues:
The business needed a more effective way to engage employees and deliver clear, consistent messaging worldwide.
The challenge: create a unified communication system that works across cultures, teams, and channels.
Explosive Brands led the transformation of MSD’s internal communications approach.Development of a cohesive communication strategy, design of a flexible, global content system, and then conduct workshops and stakeholder alignment across regions.
A core focus was building a system, not just assets. A modular toolkit was created to support:
This included:
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