Brand strategy
Brand guidelines
graphic Design

BacKgroUnd

The Curiosity Stack was founded with a belief that the team could take their specialist knowledge, forged from decades of problem solving, and package it into engaging and effective toolkits for managers.


These toolkits will enable managers to do meaningful things, whilst growing their skills in the process.

a group of people working together on a table, with one laptop in the centre showing the curiosity stack website
The corner of a page showing the curiosity stack logo
a black logo on white background with red lines showing the space between elements in the logo

logo

The Curiosity Stack logo vibrantly reflects the brand's dynamic ethos, symbolising flexibility, individuality and creativity through its varied angles and colourful stack of shapes. Each shape and colour reflects the diversity of training tools, learning paths and opportunities for growth, emphasising the flexibility and interchangeable use of the materials.

Designed to inspire managers, the logo promotes curiosity and innovation as keys to effective leadership and team growth.

Curiosity Stack:
DO MEANINGFUL THINGS WHILST GROWING SKILLS

5 cards in an arch on a plain background showing dark and light versions of the Curiosity Stack cards
A mix of large and small swatches showing the colour palette - yellow, navy, blue, red, orange, green, pink, teal
Laptop on beige background, showing the colourful homepage of the curiosity stack website

shape & colour

The Curiosity Stack shapes are a set of eight versatile forms that represent the brand’s modular and adaptable nature. Used as icons or layered elements in larger designs, these shapes unify the brand’s identity whilst at the same time celebrating individuality and exploration.

characters

The Curiosity Stack illustrations embody curiosity and reflection, adding a human touch that complements the brand's approachable insightful tone. Expressive and dynamic, they enhance the learning experience, inspiring managers to both think deeply and explore creatively.

3 simple and colourful posters on the wall of a train station escalator
Person holding one Curiosity Card over a plain white table.

Application to web

The below website showcases The Curiosity Stack branding assets in harmony, demonstrating how each element combines to create a cohesive and engaging visual identity.

Laptop on beige background, showing the colourful homepage of the curiosity stack website
hot air balloons in the sky over mountains