overview

Lifelight is redefining health diagnostics by turning any smartphone into a powerful, contactless health screening tool. By scanning a user’s face, Lifelight can provide real-time insights into blood pressure, pulse, and indicators of other medical conditions instantly, and without the need for external hardware.

Lifelight’s pioneering technology deserved a digital presence that matched its ambition. While the existing site served a functional purpose, it presented an opportunity to create a more cohesive brand experience, one that would better communicate the innovation, credibility, and impact at the heart of Lifelight’s mission.

The approach

We began by auditing the existing website and brand materials. One of the most critical issues was narrative clarity; the old site overwhelmed users with technical jargon and scattered messaging. To resolve this, we developed detailed wireframes that introduced a new content hierarchy, guiding visitors through a compelling and easy-to-follow brand story starting from the homepage.

Translating Complexity Into Clarity

One of our biggest challenges was making Lifelight’s advanced health diagnostics understandable to the everyday user. To solve this, we partnered closely with medical writers who helped us distill technical concepts into engaging, readable content. The result is a site that feels intuitive and informative without sacrificing scientific accuracy.

The Outcome

The redesigned Lifelight brand now reflects the innovation behind the technology and builds trust with users through clarity, confidence, and credibility. The refreshed visual identity feels both modern and medically appropriate, setting Lifelight apart in a competitive market.